Search Engine Optimisation can be separated into 4 areas:
• Keyword Research
• On-page Optimisation
• Content Development
• Link Building
Keyword Research
You don’t want to base your keywords on the basis of search volume, you need to identify keywords which are relevant and realistic to where your website currently sits within the search engines.
• Relevant – identify keywords / phrases which are suited to your business needs. If your keywords are not relevant then it is not going to be effective.
• Conversion Friendly – Use keywords which your customer base are going to use to find someone like you. Don’t go wasting your time targeting keywords for traffic which is not going to result in an conversion or benefitting your company in some other form.